Highlights

1. The homepage is built around one clear campaign story.
   The U.S. page focuses strongly on the A’ja Wilson campaign, with consistent dark visuals, pink product accents, and basketball-related storytelling across desktop and mobile.

2. The layout feels more editorial than product-heavy.
   Large full-width images and fewer content modules create a slower, more cinematic browsing experience compared with Japan and China.

3. Mobile keeps the same campaign mood as desktop.
   The mobile version stacks the same key visuals vertically, preserving the campaign-first experience rather than changing the structure dramatically.