CROSS-CULTURAL

DIGITAL DESIGN

CROSS-CULTURAL

DIGITAL DESIGN

A comparative study of cultural expression in global sports brand homepages

A comparative study of cultural expression

in global sports brand homepages

A comparative study of cultural expression in global sports brand homepages

Start Exploring the Differences

Start Exploring the Differences

Start Exploring the Differences

Browse how Nike, ASICS, and ANTA structure their homepage experiences across the U.S., Japan, and China.

Cross-cultural homepage design analysis of ASICS, Nike, and ANTA.

© 2026 Aaron Lupin. For academic use only. No commercial intent. All trademarks belong to their respective owners.

Cross-cultural homepage design analysis of ASICS, Nike, and ANTA.

© 2026 Aaron Lupin. For academic use only. No commercial intent. All trademarks belong to their respective owners.

Cross-cultural homepage design analysis of ASICS, Nike, and ANTA.

© 2026 Aaron Lupin. For academic use only. No commercial intent. All trademarks belong to their respective owners.