ABOUT THIS PROJECT
ABOUT THIS PROJECT
ABOUT THIS PROJECT
A cross-cultural design study of sports brand homepages (ASICS, Nike, ANTA) across the US, Japan, China, and Europe.
Exploring how brand strategy, cultural context, and platform ecosystems shape digital experiences.
A cross-cultural design study of sports brand homepages (ASICS, Nike, ANTA) across the US, Japan, China, and Europe.
Exploring how brand strategy, cultural context, and platform ecosystems shape digital experiences.
A cross-cultural design study of sports brand homepages (ASICS, Nike, ANTA) across the US, Japan, China, and Europe.
Exploring how brand strategy, cultural context, and platform ecosystems shape digital experiences.
RESEARCH QUESTIONS
How do homepage structures and entry patterns vary across regions?
How do cultural contexts influence storytelling, content density, and navigation logic?
How do different motion strategies (video, GIF, static) impact user experience?
How do platform ecosystems (e.g., mini programs) reshape the role of the homepage?
RESEARCH QUESTIONS
How do homepage structures and entry patterns vary across regions?
How do cultural contexts influence storytelling, content density, and navigation logic?
How do different motion strategies (video, GIF, static) impact user experience?
How do platform ecosystems (e.g., mini programs) reshape the role of the homepage?
PROJECT SCOPE
Focus: Homepage design only (Desktop + Mobile)
Brands: ASICS, Nike, ANTA
Regions: US, Japan, China, Europe
Method: Visual analysis + structural comparison + pattern abstraction
Timeline: Mar 2026 – Present (continuously updated)
PROJECT SCOPE
Focus: Homepage design only (Desktop + Mobile)
Brands: ASICS, Nike, ANTA
Regions: US, Japan, China, Europe
Method: Visual analysis + structural comparison + pattern abstraction
Timeline: Mar 2026 – Present (continuously updated)
LIMITATIONS
Dynamic interactions (e.g., hover, autoplay behavior) not fully captured
Performance metrics vary by network conditions and region
Some regional content unavailable or restricted (e.g., ANTA JP)
Mobile app / ecosystem experiences partially inferred
LIMITATIONS
Dynamic interactions (e.g., hover, autoplay behavior) not fully captured
Performance metrics vary by network conditions and region
Some regional content unavailable or restricted (e.g., ANTA JP)
Mobile app / ecosystem experiences partially inferred
TOOLS
Playwright · Lighthouse · Next.js · Figma · Framer · VS Code
TOOLS
Playwright · Lighthouse · Next.js · Figma · Framer · VS Code
PROJECT STATEMENT
This project reframes homepage design as a system shaped by culture, brand positioning, and platform strategy, rather than a fixed UI pattern.
PROJECT STATEMENT
This project reframes homepage design as a system shaped by culture, brand positioning, and platform strategy, rather than a fixed UI pattern.
Cross-cultural homepage design analysis of ASICS, Nike, and ANTA.
© 2026 Aaron Lupin. For academic use only. No commercial intent. All trademarks belong to their respective owners.
Cross-cultural homepage design analysis of ASICS, Nike, and ANTA.
© 2026 Aaron Lupin. For academic use only. No commercial intent. All trademarks belong to their respective owners.