Highlights

1. Video-led storytelling anchors the experience, but scales differently across devices.
   Desktop emphasizes a wide, cinematic carousel (video + multi-product context), while mobile compresses it into a more focused, vertically stacked narrative.

2. Content density shifts from exploration → prioritization on mobile.
   Desktop presents multiple entry points simultaneously (grid, categories, spotlight), whereas mobile reduces options to guide users through a clearer, linear journey.

3. Soft CTA focused on exploration rather than conversion.
   Sections like “Shop Running / Training / Golf” transition from visual browsing blocks on desktop to more direct, tap-friendly conversion points on mobile.